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Challenge 3 – Resemble a Resume
The next step in creating a successful LinkedIn profile is adding education and experience.
On your LinkedIn Profile, it is important that you showcase your education. As a student, this section should be moved to the top of your profile, directly under the summary. Later on in your career, this section may move under your experience, but for entry level, it should be up front and easy to find.
In your education section you should include your expected graduation date, major and activities and societies. This spot on your profile gives you an opportunity to list them. For undergrads, you should also place your activities and societies in the Organizations tab for more explanation about what skills and lessons you learned from each.
There is an opportunity for you to include courses in your education section. You can choose to do this if you want. The key to what courses should and should not be included is whether or not it is a unique course that specifically makes you stand out. For example, “Honor’s Sociology of Protest” is a unique course that compliments my desire to work in cause marketing; however, “Intro to Public Relations” is a course that everyone else in my major has to take—it’s not unique and therefore doesn’t need to be listed.
The exciting and special thing about LinkedIn profiles are that they give you the opportunity to showcase more positions and experience than are possible on your one-page entry-level resume. You also are given the opportunity to expand on the positions more than on a resume because there is no length restriction. You can include that movie theater you worked at in high school as a supervisor and it isn’t a problem.
For each position, you should remember to try and be creative with your titles. If you were simply an “Intern” over and over, it could be beneficial to add what you specifically did as an intern with the title. So instead of “intern,” you could say “marketing intern,” “branding intern,” etc.
To describe each position, you can use a combination of methods. You can summarize the position in a few sentences or you can use the bullet formula.
If you summarize, remember to summarize what you’ve done and not simply what the company is or does. It is important to use action verbs and quantify results when possible.
For the bullet method you also need to use power verbs that describe one skill at a time. Explain how, why, or the result/contribution of your action. Just like in summarizing your position, quantifying results is always a plus.
A new feature allows you to showcase examples of work you’ve done for your positions. This work can be visual or samples linked to a website of your work. This allows you to show off what you’ve done and prove your skills at the same time. You can also choose to upload photos that represent highlights of your work under each experience.
Include 2-3 more sections:
In addition to including your education and work experience, you should also include at least 2-3 sections of information on your profile. This can be done in the organizations, projects, courses or volunteer work sections. Again, when listing your involvements you should treat it the same way you list your experience. Use power verbs and try to quantify the skills you earned and learned from each experience and not simply summarize what each organization or course is. For undergraduates, you can place your organizations/clubs in the organizations section. For alumni, you should use your organizations section for your involvement in professional organizations. You can still include your organizations/clubs from college under your education section.
Once you have these sections filled in, your profile is just about complete, but there are still a few more steps to be 100% and have your profile aid in your job search. Check back next week for the 4th CCO Boot Camp challenge!