WEEK 2: SUMMARIZE YOURSELF
LinkedIn Bootcamp has focused on developing your profile and personal brand. This week we’re going to focus not only on showcasing what you’ve accomplished, but where you want to go in the future.
Your LinkedIn Summary gives potential employers the opportunity to view you in a 2-3 paragraph snapshot. It’s the first thing people see after your main profile heading, so make it count by incorporating your strengths, interests, personality and where you see yourself heading in the future. You want an employer to continue reading your profile, so view your profile summary as a way to grab their attention.
We’re not going to lie…summarizing your personality, skills and dreams in a couple paragraphs is not an easy task, but you don’t have to start from scratch. Begin with the profile headline you created in Week 1 and follow the 3 easy steps below to help you brainstorm.
Easy as 1,2,3.
1. What is your passion?
LinkedIn offers you the opportunity to tell a story and be bold.
Show your personality by quoting someone you admire or mentioning the impact a mentor had on your professional development. For ex., “Lowell Thomas once said, ‘Do a little more each day than you think you possibly can,’ and I live by that motto each day. I base all academic, professional and personal endeavors on it. Driving for excellence is my top priority.”
You can also win points with employers by showing enthusiasm for the field you want to enter. For ex., “I’m a budding journalist who it passionate about bringing local news to my community and can hit the ground running in a newsroom.”
2. What have you done?
The best online identities are real, honest, and focus on what makes you unique and what you can offer. Personal branding is not about sales or spin.
Begin by brainstorming experiences or personality traits that make you unique. What courses have impacted you professionally? Have you participated in research or internship experiences? Have you volunteered or embraced leadership roles? How have your experiences impacted you?
For ex., “Summer internships in banking and academic research with Purdue faculty have honed my experiences in the working world and allowed me to apply my skills and classroom knowledge.”
3. What are your professional aspirations?
Use keywords and phrases recruiters search for. Find examples from job descriptions you’re going after, or proﬁles of people who have the jobs you want, and see if they can fit within your summary.
For ex., “I’m seeking a summer internship to apply my experience assisting a company’s branding needs through social media outreach, developing marketing plans, digital marketing, and conducting customer research.”
However you choose to format your summary, make sure if flows with the rest of your LinkedIn profile and brand. View the example LinkedIn summaries below for more insight on how to apply this 3 step method.
Lowell Thomas once said, “Do a little more each day than you think you possibly can,” and I live by that motto each day. I base all academic, professional and personal endeavors on it. Driving for excellence is my top priority.
My mission in life is to hold a career position where I have the ability to influence the world in an encouraging and insightful way. Thus, I continue to hold comprehensive leadership and professional growth opportunities: handling unique situations, communicating, speaking publicly, working with various individuals, and always work towards accomplishing goals efficiently and delivering superior results.
In addition, I’m currently a junior at Purdue University pursuing a bachelor’s degree in business education. Should you have any questions, please do not hesitate to contact me via email at email@example.com.
I am a second year Business Administration undergraduate student at UC Riverside with a passion for marketing, advertising, and social media. I’m seeking a summer internship to apply my experience assisting a company’s branding needs through social media outreach, developing marketing plans, digital marketing, and conducting customer research.
•Social networking and marketing
• Microsoft Offices (Word, PowerPoint, Excel)
• Adobe CS5.5 Suite (Photoshop, Flash)
As a student of the liberal arts student at Purdue University, West Lafayette, I acquired a degree in English with a minor in Business. The academic curriculum taught me debate, research, analytics, writing across varying genres, accounting and finance, advanced Excel and public speaking skills.
Summer internships in banking and academic research with Purdue faculty have honed my experiences in the working world and allowed me to apply my skills and classroom knowledge.
My ambition is to pursue policy research on issues now facing Congress. I have conducted research on the Affordable Health Care Act, Immigration, Climate Change, and International Relations in the Middle East.
Still have questions about this challenge? Reach out to your Linked In Boot Camp Coach in the Spring 2014 CCO Boot Camp sub-group on LinkedIn.
Haven’t joined our Spring 2014 CCO Bootcamp? Join today!
To participate in the CCO’s LinkedIn Boot Camp and be assigned a LinkedIn Boot Camp coach, join the Spring 2014 CCO Boot Camp sub-group on LinkedIn. Once you have requested to join the group, you will be approved within 24 hours. (Give us a little bit longer on the weekends.)
Stay tuned for next week’s challenge!